Market Research and emoRAY

We conduct advanced market research and internal testing. In order to thoroughly investigate each unique situation, expectations and real problems, we use the latest technologies, including reaction time, which allow us to create tailored solutions that respond directly to our customers’ needs.

IoBD believes that reaction time is a game changer, and that it can uncover consumers’ true attitudes towards brands, products and marketing strategies. By helping companies gain better insight into the emotional reaction of consumers through our emoRAY surveys, we can give them new perspectives and ultimately, a competitive edge.

Based on reaction time analysis, emoRAY advises businesses on what to say to truly connect with consumers. It also allows businesses to set strategic objectives and better plan their marketing content, making them more relevant and trustworthy in the eyes of consumers.