Winning is about attitude and exercising the best tools of mental performance. It is about personal leadership and mastery in everything that leaders do as well as the capabilities of their people. How can you go the extra mile? How can you manage people in a way that gives them a sense of ownership? How are things like strong willpower, successful habits, courage and discipline created and maintained? Based on Jamieson, Nock and Mendes’ (Harvard University) research in the functioning of the brain and neurohormones, there is a strategy to win, a system of peak performance, and a proven methodology.