Behavioral Design

Simplicity matters more than motivation when it comes to influencing people. Humans are lazy in their thinking but hot triggers change people – they are the most powerful element in changing behavior. Daily habits are the most powerful of all behaviors. Our goal is to connect natural human nature to the technology of goal achievement. Behavioral design methodology is a step-by-step process based on the research and principles of human thinking, decision-making, acting patterns, and emotional reactions.